Meet OWAVE our new non-toxic permanent texture system.
OW Men's Collection
A new line of products for the well-groomed, conscious man.
The next generation of clean color is here.
AWARD-WINNING HAIR CARE
Made with biodynamic, organic and fair trade ingredients
Oway Curly Care & Styling Kit
PRODUCT OF THE WEEK
Spring into curls with our Oway Curly Care & Styling Kit! Complete with a nourishing Hair Bath, Mask, and Styling Potion, this hair care kit helps fight frizz and humidity that often comes with the warmer summer air.
Oway Curly Potion gives delicate curls an extra dose of protection, definition and bounce by infusing the hair with the vivifying properties of Plant Cellulose Polymers, Biodynamic Licorice Extract, Organic Hypericum Extract, and Fair Trade Crabwood Oil.