Living in a Curlstate of Mind
Bring out the best in every wave, curl and coil with Curlstate! Specially formulated with curl-loving botanicals, oils and peptides, each product works in tandem to leave your client’s curls hydrated, defined and full of life.
Who is Curlstate?
Curlstate was born from the desire to create luscious, effortless curls without the chemical overload.
Rooted in a passion for clean beauty, expertise in textured hair, and a desire to create effortless curls, their clean, curl-first formulas prove that natural beauty can be achieved without compromise. Backed by science and real results, Curlstate is cultivating a community that celebrates confidence, empowerment, and inclusion.


The Key to luscious curls
CURL PEPTIDES
This advanced copper peptide supports natural collagen and elastin production at the root, helping to fortify the scalp and create optimal conditions for healthy curl formation and growth.
READY, SET, CURL!
Encourage healthy, effortless curls with our three-step Curly Girl Method-approved routine.
Gentle Purifying Shampoo
The ideal cleanser for lifting impurities, rebalancing moisture and porosity, and renewing curls to a state of softness, shine and vitality.
Hydrating Styling Gel
A weightless styling gel that awakens your client’s natural curl pattern with long-lasting definition and hydration.
Nourishing Styling Treatment
This curl complex oil restores hydration and shine, while creating a lightweight protective barrier that locks in moisture and style.
Meet Our Curly Consultant
Stephanie Mero
Curlstate was designed in partnership with Stephanie Mero, a cosmetologist and content creator with a passion for clients who have struggled with severe hair damage and hair loss.
She's been an integral part of creating Curlstate’s curly-first product line - focusing on incorporating the cleanest ingredients that don’t sacrifice results.

Pair With The
Curl-Perfecting Leave-In Conditioner
Stephenie’s flagship product, this multi-tasking leave-in conditioner detangles, conditions, and protects curls with intense nutrients for healthy hair.
- Keeps curls intact all day
- Increases moisture retention
- Adds weightless shine
- “Slip” makes styling easy
Bring the beauty of Curlstate to your salon with EXCLUSIVE packages!
Soft, effortless and defined, Curlstate is here to help your clients experience their best curl day every day. This kit is ideal for stylists looking to dip their toe into the world of curly haircare.
You’ll receive one of each product in the Curlstate line.
Immerse your clients in the world of clean, curl-first haircare from the moment they sit in the chair to the moment they leave your salon. This package is the best for integrating Curlstate into your salon with ease.
You'll receive seven of each product - enough for in-salon use and retail purchase.