New from Areté

Effortless, Gentle Lift

Why Stylists Love Areté High Lifts?

Achieve natural-looking blonde results without bleach or ammonia. This high-performance formula brightens, neutralizes brass, and keeps hair hydrated for a healthier transformation. Perfect for lifting & toning in one step for dimensional blondes or creating tone-on-tone, dimensional brunettes–without the bleach.

Ammonia-Free Formula minimizes damage and scalp irritation.

Fast, Even Lift Up to 4 Levels brightens while maintaining hair integrity.

Built-In Tone Control neutralizes brassiness.

Designed for Virgin Hair, your best results on levels 6 and above.

Creamy, Conditioning Base protects and nourishes during the process

Expertly Formulated Shades with Advanced Tone Control

Areté High Lift Hair Color is designed with built-in toning technology to neutralize unwanted warmth while lifting. Each shade is carefully formulated to achieve the most in-demand cool-toned blonde results. Both shades are infused with anti-brass technology, ensuring controlled toning throughout the lifting process and reducing the need for excessive post-lift toning.

MEET OUR INGREDIENTS

VINAPLEX-100

Born from grapes, or Vitis Vinifera, we’ve combined the isolated molecules of traditional, 100-year-old bio-fermented Balsamic Vinegar with RESVERATROL — nature’s most powerful antioxidant — to create a breakthrough in beauty alchemy.

This complex strengthens and remineralizes the hair, while working from the bulb level to promote protection from aging, damage and oxidative stress.

ITALIAN GOLD OIL BLEND

At the heart of Alchemic Color is our sacred trio of cold-pressed, organic oils. Sustainably sourced from the oleiferous lands of Italy, each oil is revered as a form of ITALIAN GOLD.

Rich in benefits for the hair and scalp, this nutritive oil blend enhances color absorption, protects from damage and moisture loss and delivers scalp soothing properties.

PHYTOKERATIN PROTEIN

Composed of Hydrolyzed Oat Protein and Hydrolyzed Rice Bran Protein, this ingredient is vital to Alchemic Color's formulation, replacing keratin lost in the coloring process. By enveloping each strand in protein, it effectively treats brittle, dull, fine, dry and dehydrated hair while adding strength and shine.