BORATO SHAPE Volume Blowout Gel
Born in the Salon. Trusted by Stylists. Loved by Clients.
Meet SEVEN
SEVEN has been elevating the fabric of hair for over 20 years and now they’ve joined the Simply Organic Beauty family!
Born in Seattle salons, SEVEN was created by stylists who wanted more consistency, better results, and products that actually perform without compromising ingredients.
It’s no wonder they’ve amassed a cult following across the country.
Why SEVEN?
Here are our 7 reasons:
- Professional-grade formulas trusted by stylists nationwide
- Seven diverse collections meet your client’s every need
- More than 70 botanical ingredients across the line
- Free from sulfates, parabens, phthalates & other toxic ingredients
- Leaping Bunny Certified cruelty-free line
- Certified American Made Beauty
- Packaging made with up to 50% post-consumer recycled materials
Seven collections. Seven fabrics. Seven solutions.
Named after and inspired by fine fabrics, each collection embodies the qualities of its namesake to support a specific hair need. Find the right solution for every client who sits in your chair.
Meet CUBICA
Effortless Care. Everyday Luxury.
The Fabric: A lightweight, breathable fabric valued for its versatility and easy comfort.
Ideal for: All hair types needing light, everyday care.
Like your favorite fabric, this daily collection is breathable, versatile, and made to support the routine of everyday styling. From clarifying and conditioning to prep and finishing, CUBICA covers the essentials with ease.
Meet KENTE
Strengthen. Rebuild. Restore.
The Fabric: A bold, hand-woven fabric originating from West Africa, celebrated for its strength and structure.
Ideal for: Damaged and weakened hair
Built to repair and fortify damaged hair, Kente infuses strength into every strand with intelligent repair technology. The KENTE BOND System is clinically proven to reduce breakage by 60%.
Meet SATARA
The fountain of youth for the hair & scalp.
The Fabric: A foundational fabric with a clean hand and quiet refinement.
Ideal for: Thinning, shedding, or greying hair
The SATARA OPTI® System is a targeted regimen for hair that is thinning, shedding, or losing density. Powered by patented, plant-based ingredients like Procapil®, Capixyl®, and Agreynist®, our formulas energize follicles, support a healthy hair growth cycle, and help restore optimal function.
OPTI Growth Shampoo
Inspired by the foundational purity of Satara fabric, this gentle shampoo is powered by Procapil and Capixyl, two patented, plant-based ingredients clinically proven in ingredient studies to support hair growth and reduce hair loss.
OPTI Growth Conditioner
This conditioner picks up where the shampoo leaves off. Procapil, Capixyl, and hydrolyzed collagen work together to smooth, fortify, and condition while supporting the look of denser, healthier hair with every wash.
OPTI Triple-Action Scalp Serum
Inspired by the purity and resilience of Satara fabric, this targeted scalp serum is powered by plant-based Agreynist and Procapil to address three of the most common signs of aging hair at once. Together they help hair appear healthier, stronger, and fuller with continued daily use.
Meet GAZAR
Deep Hydration. Lasting Softness.
The Fabric: A crisp silk fabric known for its richness and softness
Ideal for: Coarse, dry, or unruly hair in need of softening hydration
Inspired by the richness of silk Gazar fabric, this collection deeply nourishes dry, brittle hair while restoring softness, shine, and manageability.
Meet MEZZO
Definition. Moisture. Movement.
The Fabric: An artfully woven fabric celebrating rhythm and pattern.
Ideal for: All curl types & textures
From waves to curls to zig-zag patterns, artfully woven Mezzo celebrates the natural rhythm of textured hair with definition, moisture, and movement.
DEFINE High-Moisture Curl Cream
Inspired by the rhythm of woven Mezzo fabric, this silicone-free cream uses avocado oil and squalane to detangle, define, and lock in lasting hold with intense moisture. No heaviness, no crunch, no product stack required.
NUVO Weightless Styling Gel
This alcohol-free styling gel delivers flexible hold, hydration, and bounce for every curl pattern from loose waves to tight coils. Hydrating baobab seed protein and castor oil nourish as they work, so your curls come out defined, soft, and genuinely touchable.
Meet RINZU
Lasting Color. Vibrant Shine.
The Fabric: A Japanese jacquard with intricate woven patterns and luminous sheen.
Ideal for: Color-treated, dull, dry hair
Like a Rinzu jacquard's intricate weave, color-treated hair deserves lasting beauty. This collection protects vibrancy while enhancing softness and shine.
Meet BORATO
Weightless Lift. Amplified Volume.
The Fabric: A bold, architectural fabric known for lift and contour.
Ideal for: Fine or flat hair seeking volume and movement
Inspired by bold, architectural fabrics, Borato lifts, builds, and supports hair without stiffness. From pre-styling prep to finishing texture, every product in this collection is engineered for volume that lasts.
Enter the World of SEVEN
Enter the World of SEVEN