New from O&M

CLEAN.liquid Warm & Cool Shades

Meet your go-to glossing system for the ultimate shine and sheer-to-bold toning.

High Gloss, High Impact

Created in collaboration with Global Color Educator and Color Expert Jaye Edwards, this 19-shade collection brings the stunning hues and vibrancy of Australia’s iconic landscapes to the chair.
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Explore cool shades that echo the tones of the Australian dunes.

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CLEAN.liquid 5.01 Light Natural Ash Brown
Original & Mineral (O&M)
CLEAN.liquid 6.1 Dark Ash Blonde
Original & Mineral (O&M)
CLEAN.liquid 7.01 Natural Ash Blonde
Original & Mineral (O&M)
CLEAN.liquid 7.13 Cool Beige Blonde
Original & Mineral (O&M)
CLEAN.liquid 9.06 Very Light Natural Violet Blonde
Original & Mineral (O&M)

Discover warm liquids inspired by the Australian Outback.

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CLEAN.liquid 6.03 Dark Beige Blonde
Original & Mineral (O&M)
CLEAN.liquid 7.03 Beige Blonde
Original & Mineral (O&M)
CLEAN.liquid 8.03 Light Beige Blonde
Original & Mineral (O&M)
CLEAN.liquid 10.03 Lightest Beige Blonde
Original & Mineral (O&M)
CLEAN.liquid 4.3 Golden Brown
Original & Mineral (O&M)

Featuring their signature clean color technology, you can count on more shine, more depth and more versatility, making it easier than ever to transition your clients to a cleaner, high-performance alternative.

  • 100% clean, weightless performance
  • Mirror-like radiance for all hair types
  • Free from Ammonia, PPD & Resorcinol
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Warm Shade Try Me Kit
Includes one of each Warm Liquid shade, one bottle of CLEAN.liquid Activator, and NEW Warm Liquid Swatch Ring Add-On.
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Cool Shade Try Me Kit
Includes one of each Cool Liquid shade, one bottle of CLEAN.liquid Activator, and NEW Warm Liquid Swatch Ring Add-On.
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CLEAN.liquid Luxury Naturals Color Kit
Featuring the new shades in addition to O&M’s signature Naturals and Warm Naturals, this versatile collection empowers you to create a wide spectrum of better-than-natural results.
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Formulate with confidence with the CLEAN.liquid Formula Cheat Sheet!

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GET THE LOOK

Exclusive CLEAN.liquid formulas created by Jaye Edwards.