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Areté Formula Friday
FEATURED FORMULA
Areté Champagne Blonde
Created By: Sasha Youboty
A sweet multi-dimensional champagne blonde to brighten up for fall!
Lightening: Enlightenment Powder Lightener
Root: 7.0 Medium Natural Blonde
Mids + Ends: 10.31 Lightest Gold Beige Blonde
Alchemic Color
Born from grapes, or Vitis Vinifera, we’ve combined the isolated molecules of traditional, 100-year-old bio-fermented Balsamic Vinegar with RESVERATROL — nature’s most powerful antioxidant — to create a breakthrough in beauty alchemy.
This complex strengthens and remineralizes the hair, while working from the bulb level to promote protection from aging, damage and oxidative stress.
At the heart of Alchemic Color is our sacred trio of cold-pressed, organic oils. Sustainably sourced from the oleiferous lands of Italy, each oil is revered as a form of ITALIAN GOLD.
Rich in benefits for the hair and scalp, this nutritive oil blend enhances color absorption, protects from damage and moisture loss and delivers scalp soothing properties.
Composed of Hydrolyzed Oat Protein and Hydrolyzed Rice Bran Protein, this ingredient is vital to Alchemic Color's formulation, replacing keratin lost in the coloring process. By enveloping each strand in protein, it effectively treats brittle, dll, fine, dry and dehydrated hair while adding strength and shine.
Lightly Ammoniated
Enlightenment Powder
This ultra-luxurious hair lightener infused with vegan, hyaluronic-like sugar amino acids, taurine and indigo pigments - en bleu - to deliver a clean lift during hair enlightenment services. Our formula aims to preserve the hair’s keratin structure and moisture levels to promote optimal neutralization.
Ammonia-Free
Botanical Hair Butter
From on-scalp applications to free-form hair painting, its versatile, buttery consistency derived from shea butters, inspires a range of creative lightening techniques with up to 6 levels of lift.
Join our education team for virtual and in-salon in-depth and comprehensive looks at Areté. Explore the ins and outs of this revolutionary brand, have your questions answered by our pros, and ignite your passion for the industry.
