Welcome to the World of Conscious Creation

Areté Formula Friday

FEATURED FORMULA

Areté Champagne Blonde

Alchemic Color 7.0 Medium Natural Blonde
Alchemic Color 10.31 Lightest Gold Beige Blonde
Enlightenment Powder - Blue Powder Lightener (1000g)
Areté Standard Color Brush
Areté Control Color Brush
Conscious Color Alchemy

Alchemic Color

Alchemic Color is a celebration of the art and science of alchemy, where we've unearthed a new, golden era for the modern-day alchemist - the hairstylist. Every formula is consciously crafted without ammonia, PPD, resorcinol, gluten or animal-derived ingredients. The 91-shade collection is designed to empower, inspire, and positively transform your clients, yourself, and the world, beyond the chair.

MEET OUR INGREDIENTS

VINAPLEX-100

Born from grapes, or Vitis Vinifera, we’ve combined the isolated molecules of traditional, 100-year-old bio-fermented Balsamic Vinegar with RESVERATROL — nature’s most powerful antioxidant — to create a breakthrough in beauty alchemy. 

This complex strengthens and remineralizes the hair, while working from the bulb level to promote protection from aging, damage and oxidative stress. 

ITALIAN GOLD OIL BLEND

At the heart of Alchemic Color is our sacred trio of cold-pressed, organic oils. Sustainably sourced from the oleiferous lands of Italy, each oil is revered as a form of ITALIAN GOLD.

Rich in benefits for the hair and scalp, this nutritive oil blend enhances color absorption, protects from damage and moisture loss and delivers scalp soothing properties.

PHYTOKERATIN PROTEIN

Composed of Hydrolyzed Oat Protein and Hydrolyzed Rice Bran Protein, this ingredient is vital to Alchemic Color's formulation, replacing keratin lost in the coloring process. By enveloping each strand in protein, it effectively treats brittle, dll, fine, dry and dehydrated hair while adding strength and shine. 

Lightly Ammoniated

Enlightenment Powder

This ultra-luxurious hair lightener infused with vegan, hyaluronic-like sugar amino acids, taurine and indigo pigments - en bleu - to deliver a clean lift during hair enlightenment services. Our formula aims to preserve the hair’s keratin structure and moisture levels to promote optimal neutralization.

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Ammonia-Free

Botanical Hair Butter

From on-scalp applications to free-form hair painting, its versatile, buttery consistency derived from shea butters, inspires a range of creative lightening techniques with up to 6 levels of lift.

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IMMERSE YOURSELF IN THE WORLD OF ARETÉ

Join our education team for virtual and in-salon in-depth and comprehensive looks at Areté. Explore the ins and outs of this revolutionary brand, have your questions answered by our pros, and ignite your passion for the industry.

In-Salon Education
In this workshop, immerse yourself in all things Areté! Featuring our revolutionary ammonia-free color line, Areté Alchemic Color, along with the Care, Treatment, and Styling ranges led by our Lead Artists.
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Virtual Product Knowledge
If your busy schedule makes in-person education a struggle, our Virtual Product Knowledge Classes are for you. These recurring 1-hour classes are meticulously crafted to increase your knowledge base and provide all-encompassing education on Areté Color, Haircare, Styling.
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Online Masterclass
Areté Color & Care Certification
Unlock the golden age of hair color. Our Areté Level 1 Alchemic Color & Care Masterclass will educate and enchant you with the foundational knowledge needed to transform your clients and salon with confidence and ease.

Join Areté Lead Artists Jordan & Marissa as we embark on a transformative journey, exploring the alchemic art and science of conscious creation and what it means to be an Areté Artist.
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