Welcome to the World of

Areté

Areté is the next evolution of professional color, care, and styling - ELEVATING and INSPIRING professionals just like you to reach their ultimate potential. By promoting health and longevity through CONSCIOUS CREATION, Areté has created a MASTERFUL line of products that TRANSFORM inside and out.
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Areté Magnum Opus Color & Care Salon Package
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Areté Prima Materia Professional Color Package
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Areté Transformationalist Professional Color Package
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Areté Master Alchemist Professional Color Package
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Areté Essentialist Care & Styling Try Me Package
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Areté Discovery Care & Styling 3-Piece Retail Package
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Areté Innovator Care & Styling Salon Package
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Areté Backbar Foundations Salon Package
Calm & Soothe Cleansing Milk (7.4oz)
Daily Rituals Hair Wash (7.4oz)
Areté is a proud partner of
Positive Luxury
Areté has partnered with Positive Luxury to guide them on their journey of being a business built with excellence for all. An EU-based organization, Positive Luxury audits and guides brands to ensure a true commitment to the well being of the people, the planet, and innovation.
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Areté is a proud partner of
Leaping Bunny
In keeping with a philosophy of excellent choices, Areté is certified cruelty-free by Leaping Bunny - the gold standard against animal testing. Leaping Bunny ensures no animal testing at every stage of the product life cycle.
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Conscious Color Academy

Areté Alchemic Color

Cleanse, Nourish & Renew

Areté Care & Treatment

Prime, Form & Finish

Areté Styling

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Magnum Opus Package

The Areté Magnum Opus Color & Care Salon Package allows you to immerse your salon and clients in the world of luxurious color, care, and styling products. This package is the best to integrate Areté into your salon and retail space with ease, featuring enough product for in-salon use and retail purchase.

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IMMERSE YOURSELF IN THE WORLD OF ARETÉ

Join our education team for an virtual in-depth and comprehensive look at Areté. Explore the ins and outs of this revolutionary brand, have your questions answered by our pros, and ignite your passion for the industry.

Monday
February 26th
2-3 PM EST
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Monday
March 11th
2-3 PM EST
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LIVE In-Salon Education
2-Day Areté Certification
Step into the World of Areté, where we are dedicated to inspiring the passion within stylists behind the chair.

In this certification workshop, immerse yourself in a full day of both theoretical and hands-on training featuring our revolutionary ammonia-free color line, Areté Alchemic Color.
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