Oway Hstraighten: Holistic Smoothing System Launch Kit
Whether straight, wavy or curly, the must-have is shiny, smooth, and tamed hair. Fight frizz and bring new levels of smoothness and shine to your clients' hair this season with ourOway Hstraighten Smoothing System Launch Kit!
Our newOway Hstraighten system is a single product with a double action. You can provide two different services with the same product depending on the hair type and desired result; cuticle restoration and frizz-reduction with the TAMING treatment, or a long lasting smoothing effect with the SMOOTHING treatment.
Infused with the signature blend of Biodynamic Dock, Organic Mullein, and oils of Ethical Date, Coconut and Avocado, this botanical synergy restores integrity and strength to compromised hair, while Glyoxylic Acid recomposes the amino acids of the hair without excessively impacting the hair fiber to achieve smooth, controllable hair.
Results will last from 3-5 months depending on service selected, hair type and at-home maintenance.
• 2 treatments in one! Hstraighten's versatile formulation allows it to be offered as a long-lasting smoothing service with straightening effects or as an anti-frizz, cuticle restoration treatment.
• Depending on the service selected, hair type and at-home care, your client can expect smooth, frizz-free hair for 3-5 months
• Formaldehyde-free formula works at an acidic pH level (1-2.5) to produce a semi-permanent hair straightening effect without breaking the cystine disulfide hair bond. In turn, it provides a long-lasting, relaxing effect of hair fibers, without causing damage and irritation to the hair and scalp, like typical alkaline straightening agents.
• Fume-free, pleasant aroma, made without synthetic fragrance
• Made with 87.17% ingredients derived from natural origin
• Oleoblend Complex: our exclusive oil complex comprised of ultra-nourishing Coconut and Avocado Oils. It restores the hydrolipidic balance of the hair, while smoothing and taming the cuticle. It's particularly rich in vitamins and fatty acids, which are highly similar to the hair's natural structure and bind easily to hair proteins. Together, these oils strengthen the hair, reduce breakage, and preventing split end formation.
• Biodynamic Dock Extract: is rich in iron, magnesium, potassium and calcium, which remineralize and strengthen the hair fiber, while its rich anti-oxidant content provides protection from external aggressors and damage.
• Organic Mullein: boosts the shine and brilliance of the hair, while protecting against the sun's UV rays, which cause hair color fade, dryness and damage.
• Ethical Date Oil: moisturizes and nourishes the hair fiber, boosting hairs' elasticity and even protects against hair aging..
• Glyoxylic Acid: is our key technologically advanced ingredient which produces semi-permanent hair straightening without breaking the cystine disulfide bridge. The formula works at an acidic pH of 1-2.5 to provide a long lasting, relaxing effect of hair fibers, without causing damage to the hair and scalp irritations typical of alkaline chemical and other straightening agents.