O&M’s signature Keratin Lightener collection has added a new addition to the family, Keratin Pink Lightener, their first to include a very mild amount of Ammonia. This formula was designed for those looking to achieve up to seven levels of lift, and is especially ideal for colorists looking for maximum lift on their foil clients.
Both the existing 100% Ammonia-free Blue and White Lighteners, and their new Pink Lightener, work to gently and efficiently lift using their own Keratin amino acid complex. Keratin’s protein structure is similar to the hair’s own structure, helping it to rebuild and protect while the lightener penetrates the hair shaft. Hair is also able to retain its own natural moisture content.
Keratin Amino Acid Complex rebuilds and protects the hair from damage during the lightening process.
Aloe Vera Leaf Juice Powder aids in moisture retention for the hair and scalp, preventing unnecessary damage and irritation.
Macadamia Seed Oil is rich in omega-7 fatty acids to help add shine, strengthen, and nourish the hair follicles, which in turn fight off hair loss and brittle strands. It's also great for calming the hair of frizz, tangles, and dullness.
An Important Note: Ingredients may change. For the most current ingredient list, please check your packaging. Any slight variation in the aspect of the product is due to the natural raw materials in the formula and does not affect the quality.
1.7 - 2oz of O&M Developer to 1 Scoop of O&M Lightener *
*Depending on desired consistency
Recommendations:For on-scalp lightening: No more than 20 vol is recommended. Using a plastic wrap or cap is advised to lock in moisture.
For balayage/handpainting: 30 or 40 vol is recommended.
Processing longer than 50mins is not recommended.