Inspired by her passion and decade of experience in the clean beauty industry, Ashley Mooney created ARETÉ as the next evolution of professional color, care, and styling. With a focus on promoting health and longevity, ARETÉ's masterfully crafted line of products seeks to transform us, both inside and out.

The recently launched Curlstate was designed in partnership with Stephanie Mero, Curlstate was born from the desire to create luscious, effortless curls without the chemical overload.

Her knowledge and passion for clients who have struggled with severe hair damage and hair loss have been an integral part of creating Curlstate’s curly-first product line - focusing on incorporating the cleanest ingredients that don’t sacrifice results.

Inspired by her experience as a stylist, Jose Bryce Smith created Original and Mineral with a vision to bring nature and luxury together in a line of Australian-born color, care, and styling products that are safe, effective, and beautiful to use.

In an industry known for single-use, Amanda Buckingham’s creation, Paper Not Foil, has been at the forefront of the eco-friendly beauty tools movement. In addition to being 100% tree-free, this revolutionary product is reusable and fully recyclable, reducing single-use waste and protecting forests vital to our ecosystem.