Welcome to the World of

ARETÉ

ARETÉ is the next evolution of professional color, care, and styling - ELEVATING and INSPIRING professionals just like you to reach their ultimate potential. By promoting health and longevity through CONSCIOUS CREATION, ARETÉ has created a MASTERFUL line of products that TRANSFORM inside and out.
Bring ARETÉ to Your Salon

Professional Salon Packages

Immerse your salon and clients in the world of exceptionally clean color, care and styling and save 30% on professional salon and packages!
Shop Now

Continue your journey into the world of clean, conscious color -- fill out the form below to receive $100 off your first order.*

LEARN FROM THE INDUSTRY'S TOP ARTISTS!

Look & Learn Class

The Brunette Blueprint: How to Create Glossy, Expensive Blends

ARETÉ Lead Artist Jordan Jones shares her go-to freehand lowlighting technique, dives into her signature formulation strategy using ARETÉ Alchemic Color, and demonstrates how to create richness, vibrancy and movement that leaves brunettes looking anything but basic.

Register Now

Booth 2

Experience the artistry of ARETÉ LIVE Booth Demos!

We’ll be hosting two days of cutting, coloring, and styling demos at Booth #2 led by the talented artists of the ARETÉ community. Watch their transformative techniques up close, ask questions, and connect with the educators behind the movement redefining clean color.

Download the Class Schedule

Explore ARETÉ

View all
Calm & Soothe Cleansing Milk (7.4oz)
ARETÉ
Detoxifying Herbal Hair Wash (7.4oz)
ARETÉ
Micro-Exfoliating Scalp Treatment Masque (5.3oz)
ARETÉ
Botanical Bond Hair Repair Masque (5.8oz)
ARETÉ
Lunar Leave-In Conditioning Mist
ARETÉ
Areté is a proud partner of
Positive Luxury
ARETÉ has partnered with Positive Luxury to guide them on their journey of being a business built with excellence for all. An EU-based organization, Positive Luxury audits and guides brands to ensure a true commitment to the well being of the people, the planet, and innovation.
Learn More
Areté is a proud partner of
Leaping Bunny
In keeping with a philosophy of excellent choices, ARETÉ is certified cruelty-free by Leaping Bunny - the gold standard against animal testing. Leaping Bunny ensures no animal testing at every stage of the product life cycle.
Learn More
Conscious Color Alchemy

ARETÉ Alchemic Color

Alchemic Color is a celebration of the art and science of alchemy, where we've unearthed a new, golden era for the modern-day alchemist - the hairstylist. Every formula is consciously crafted without ammonia, PPD, resorcinol, gluten or animal-derived ingredients. The 91-shade collection is designed to empower, inspire, and positively transform your clients, yourself, and the world, beyond the chair.

ARETÉ Alchemic Color

View all
ARETÉ Quick Start Guide
ARETÉ
Areté Technical Transformations Manual
ARETÉ
Sold Out
Areté Alchemic Color Swatch Book
ARETÉ
ARETÉ Online Masterclass: Color & Care Certification Class
ARETÉ
Alchemic Color 0.00 Clear
ARETÉ
Alchemic Color 6.0 Dark Natural Blonde
ARETÉ
Alchemic Color 5.0 Light Natural Brown
ARETÉ
Alchemic Color 7.0 Medium Natural Blonde
ARETÉ
Alchemic Color 8.0 Light Natural Blonde
ARETÉ
Alchemic Color 4.0 Medium Natural Brown
ARETÉ
Cleanse, Nourish & Renew

ARETÉ Care & Treatment

Inspired by centuries-old wellness and beauty traditions, ARETÉ’s botanical-infused hair and scalp care products gently refresh from root to end. Each formula builds off of a nutritive blend of plant butters and oils to promote moisture, strength, and protection.

ARETÉ Care & Treatment

View all
Calm & Soothe Cleansing Milk (7.4oz)
ARETÉ
Detoxifying Herbal Hair Wash (7.4oz)
ARETÉ
Micro-Exfoliating Scalp Treatment Masque (5.3oz)
ARETÉ
Botanical Bond Hair Repair Masque (5.8oz)
ARETÉ
Lunar Leave-In Conditioning Mist
ARETÉ
Prime, Form & Finish

ARETÉ Styling

ARETÉ's styling and finishing range exemplifies excellence in hair care, providing you and your clients with a transformative experience for impeccable style and flawless finishes. Infused with cutting-edge technology and natural ingredients, these products bring innovation and sophistication to hairstyling. From versatile gels to weightless sprays, ARETÉ ensures precision, flexibility, and enduring beauty.

ARETÉ Styling

View all
Lunar Leave-In Conditioning Mist
ARETÉ
Full Focus Finishing Spray
ARETÉ
Micronized Dry Texture Pouf
ARETÉ
Nutritive Thermal Protection Primer
ARETÉ
Volume & Sculpting Fluide
ARETÉ

Save 30%

Magnum Opus Package

The ARETÉ Magnum Opus Color & Care Salon Package allows you to immerse your salon and clients in the world of luxurious color, care, and styling products. This package is the best to integrate ARETÉ into your salon and retail space with ease, featuring enough product for in-salon use and retail purchase.

Shop Now

IMMERSE YOURSELF IN THE WORLD OF ARETÉ

Join our education team for virtual and in-salon in-depth and comprehensive looks at ARETÉ. Explore the ins and outs of this revolutionary brand, have your questions answered by our pros, and ignite your passion for the industry.

In-Salon Education
In this workshop, immerse yourself in all things ARETÉ! Featuring our revolutionary ammonia-free color line, ARETÉ Alchemic Color, along with the Care, Treatment, and Styling ranges led by our Lead Artists.
Register Now
Virtual Product Knowledge
If your busy schedule makes in-person education a struggle, our Virtual Product Knowledge Classes are for you. These recurring 1-hour classes are meticulously crafted to increase your knowledge base and provide all-encompassing education on ARETÉ Color, Haircare, Styling.
Register Now
Online Masterclass
ARETÉ Color & Care Certification
Unlock the golden age of hair color. Our ARETÉ Level 1 Alchemic Color & Care Masterclass will educate and enchant you with the foundational knowledge needed to transform your clients and salon with confidence and ease.

Join ARETÉ Lead Artists Jordan & Marissa as we embark on a transformative journey, exploring the alchemic art and science of conscious creation and what it means to be an ARETÉ Artist.
Register Now