Another year of conscious creation

ARETÉ TURNS TWO!

Two years ago, on February 2nd, ARETÉ was born with the clear intention to honor the artistry of stylists and redefine what clean, professional color could offer. Every decision since has been rooted in conscious creation, sustainability, and integrity, made stronger by the community that stands behind it.
OFFER OF THE WEEK

FREE GIFT WITH ANY ORDER OF $500+

This week, receive a FREE Micronized Dry Texture Pouf, a 4-in-1 volumizer, refresher, texturizer & scalp treatment that evokes enviable softness.
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WHERE WAS ARETÉ IN 2025?

Committing to Accessibility
Alchemic Color’s per tube price was lowered to $13.33, permanently, staying true to a mission of intentional, inclusive beauty.
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Connecting Face-to-Face
On show floors and in salon spaces alike, ARETÉ connected with stylists through hands-on education and meaningful dialogue.
Register for 2026 Education

WHAT'S NEXT?

As ARETÉ enters its third year, Simply Organic Beauty is excited to continue this journey with some exciting developments.

  • Alchemic Liquids Line: ARETÉ is elevating your artistry and expanding your skillset with 46 demi-permanent liquid shades. Pair with the new cream and liquid developers for unmatched performance.

  • Illumination Powder Lightener: The next generation of ammonia-free powder lighteners, Illumination Powder, delivers 7 levels of lift while preserving hair health and integrity.

  • Botanical Hair Butter Lightener 2.0: The Butter Lightener is getting a makeover. Through your real-world experience and feedback, the product is being refined to better meet your needs behind the chair.

NEW TO ARETÉ?

Learn the ins and outs of this revolutionary color, care and styling line designed for stylists by stylists.

ARETÉ Alchemic Color

Alchemic Color is a celebration of the art and science of alchemy, where we've unearthed a new, golden era for the modern-day alchemist - the hairstylist. Every formula is consciously crafted without ammonia, PPD, resorcinol, gluten or animal-derived ingredients. The 91-shade collection is designed to empower, inspire, and positively transform your clients, yourself, and the world, beyond the chair.

ARETÉ Alchemic Color

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Alchemic Color 6.0 Dark Natural Blonde
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Alchemic Color 5.0 Light Natural Brown
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Alchemic Color 7.0 Medium Natural Blonde
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Transformative Hair Oxidizing Crème Catalyst 10 Vol
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Alchemic Color 8.0 Light Natural Blonde
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Alchemic Color 4.0 Medium Natural Brown
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Alchemic Color 9.0 Very Light Natural Blonde
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Transformative Hair Oxidizing Crème Catalyst 5 Vol
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Alchemic Color 6.03 Dark Natural Warm Blonde
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Transformative Hair Oxidizing Crème Catalyst 3.5 Vol
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Cleanse, Nourish & Renew

ARETÉ Care & Treatment

Inspired by centuries-old wellness and beauty traditions, ARETÉ’s botanical-infused hair and scalp care products gently refresh from root to end. Each formula builds off of a nutritive blend of plant butters and oils to promote moisture, strength, and protection.

ARETÉ Care & Treatment

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Calm & Soothe Cleansing Milk (7.4oz)
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Detoxifying Herbal Hair Wash (7.4oz)
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Micro-Exfoliating Scalp Treatment Masque (5.3oz)
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Botanical Bond Hair Repair Masque (5.8oz)
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Lunar Leave-In Conditioning Mist
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Prime, Form & Finish

ARETÉ Styling

ARETÉ's styling and finishing range exemplifies excellence in hair care, providing you and your clients with a transformative experience for impeccable style and flawless finishes. Infused with cutting-edge technology and natural ingredients, these products bring innovation and sophistication to hairstyling. From versatile gels to weightless sprays, ARETÉ ensures precision, flexibility, and enduring beauty.

ARETÉ Styling

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Lunar Leave-In Conditioning Mist
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Full Focus Finishing Spray
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Micronized Dry Texture Pouf
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Nutritive Thermal Protection Primer
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Volume & Sculpting Fluide
ARETÉ

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Magnum Opus Package

The ARETÉ Magnum Opus Color & Care Salon Package allows you to immerse your salon and clients in the world of luxurious color, care, and styling products. This package is the best to integrate ARETÉ into your salon and retail space with ease, featuring enough product for in-salon use and retail purchase.

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IMMERSE YOURSELF IN THE WORLD OF ARETÉ

Join our education team for virtual and in-salon in-depth and comprehensive looks at ARETÉ. Explore the ins and outs of this revolutionary brand, have your questions answered by our pros, and ignite your passion for the industry.

In-Salon Education
In this workshop, immerse yourself in all things ARETÉ! Featuring our revolutionary ammonia-free color line, ARETÉ Alchemic Color, along with the Care, Treatment, and Styling ranges led by our Lead Artists.
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Virtual Product Knowledge
If your busy schedule makes in-person education a struggle, our Virtual Product Knowledge Classes are for you. These recurring 1-hour classes are meticulously crafted to increase your knowledge base and provide all-encompassing education on ARETÉ Color, Haircare, Styling.
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Online Masterclass
ARETÉ Color & Care Certification
Unlock the golden age of hair color. Our ARETÉ Level 1 Alchemic Color & Care Masterclass will educate and enchant you with the foundational knowledge needed to transform your clients and salon with confidence and ease.

Join ARETÉ Lead Artists Jordan & Marissa as we embark on a transformative journey, exploring the alchemic art and science of conscious creation and what it means to be an ARETÉ Artist.
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