FULL COLOR, CARE & STYLING LINE

Areté is a classical philosophical meaning the pursuit of “excellence” in everything. Excellence is at the heart of their mission to make masterful products that nurture people and treasure the planet. The Areté Magnum Opus Color & Care Salon Package allows you to immerse your salon and clients in the world of luxurious color, care, and styling products. This package is the best to integrate Areté into your salon and retail space with ease, featuring enough product for in-salon use and retail purchase.

Alchemic Color is a celebration of the art and science of alchemy, where we’ve unearthed a new, golden era for the modern-day alchemist — the hairstylist. The 91-shade color collection is designed to empower, inspire, and positively transform your clients, yourself, and the world, beyond the chair.

Inspired by centuries-old wellness and beauty traditions, Areté’s consciously crafted care, treatment, and styling were built on the foundation that you deserve a product line that cultivates beauty in both our inner and outer worlds. Each formula builds off of a nutritive blend of plant butters and oils to promote moisture, strength, and protection.

The styling and finishing range exemplifies excellence in hair care, providing a transformative experience for impeccable style and flawless finishes. Infused with cutting-edge technology and natural ingredients, these products bring innovation and sophistication to hairstyling. From versatile gels to weightless sprays, Areté ensures precision, flexibility, and enduring beauty.

Includes:

120 ALCHEMIC COLOR SHADES

• 1 x 2.0 Natural Black
• 1 x 3.0 Dark Natural Brown
• 1 x 4.0 Medium Natural Brown
• 3 x 5.0 Light Natural Brown
• 3 x 6.0 Dark Natural Blonde
• 3 x 7.0 Medium Natural Blonde
• 1 x 8.0 Light Natural Blonde
• 1 x 9.0 Very Light Natural Blonde
• 1 x 10.0 Lightest Natural Blonde
• 1 x 4.03 Medium Natural Warm Brown
• 1 x 5.03 Light Natural Warm Brown
• 1 x 6.03 Dark Natural Warm Blonde
• 3 x 7.03 Medium Natural Warm Blonde
• 3 x 8.03 Light Natural Warm Blonde
• 1 x 4.1 Medium Ash Brown
• 3 x 5.1 Light Ash Brown
• 1 x 6.1 Dark Ash Blonde
• 3 x 7.1 Medium Ash Blonde
• 1 x 8.1 Light Ash Blonde
• 1 x 9.1 Very Light Ash Blonde
• 1 x 10.1 Lightest Ash Blonde
• 1 x 2.11 Intense Blue Black
• 1 x 6.11 Intense Dark Ash Blonde
• 1 x 7.11 Intense Medium Ash Blonde
• 1 x 8.11 Intense Light Ash Blonde
• 1 x 9.11 Intense Very Light Ash Blonde
• 2 x 7.31 Medium Gold Beige Blonde
• 3 x 8.31 Light Gold Beige Blonde
• 3 x 9.31 Very Light Gold Beige Blonde
• 3 x 10.31 Lightest Gold Beige Blonde
• 1 x 4.3 Medium Gold Brown
• 1 x 5.3 Light Gold Brown
• 1 x 6.3 Dark Gold Blonde
• 1 x 7.3 Medium Gold Blonde
• 1 x 8.3 Light Gold Blonde
• 2 x 9.3 Very Light Gold Blonde
• 3 x 10.3 Lightest Gold Blonde
• 1 x 6.43 Dark Copper Gold Blonde
• 3 x 7.43 Medium Copper Gold Blonde
• 1 x 8.43 Light Copper Gold Blonde
• 1 x 6.34 Dark Gold Copper Blonde
• 1 x 7.34 Medium Gold Copper Blonde
• 1 x 8.34 Light Gold Copper Blonde
• 1 x 9.34 Very Light Gold Copper Blonde
• 1 x 5.66 Intense Light Red Brown
• 1 x 6.66 Intense Dark Red Blonde
• 1 x 5.6 Light Red Brown
• 1 x 7.6 Medium Red Blonde
• 1 x 8.6 Light Red Blonde
• 1 x 5.4 Light Copper Brown
• 1 x 6.4 Dark Copper Blonde
• 1 x 7.4 Medium Copper Blonde
• 1 x 8.4 Light Copper Blonde
• 1 x 9.4 Very Light Copper Blonde
• 1 x 6.44 Intense Dark Copper Blonde
• 1 x 8.44 Intense Light Copper Blonde
• 1 x 4.62 Medium Red Violet Brown
• 1 x 5.62 Medium Red Violet Brown
• 1 x 6.62 Dark Red Violet Blonde
• 1 x 4.5 Medium Mahogany Brown
• 1 x 6.5 Dark Mahogany Blonde
• 1 x 7.5 Medium Mahogany Blonde
• 1 x 5.23 Light Violet Gold Brown
• 1 x 6.23 Dark Violet Gold Blonde
• 1 x 7.23 Medium Violet Gold Blonde
• 1 x 8.23 Light Violet Gold Blonde
• 1 x 9.23 Very Light Violet Gold Blonde
• 1 x 10.23 Lightest Violet Gold Blonde
• 1 x 4.2 Medium Violet Brown
• 1 x 6.2 Dark Violet Blonde
• 1 x 7.2 Medium Violet Blonde
• 2 x 8.2 Light Violet Blonde
• 2 x 9.2 Very Light Violet Blonde
• 1 x 10.2 Lightest Violet Blonde
• 1 x 8.12 Light Ash Violet Blonde
• 1 x 9.12 Very Light Ash Violet Blonde
• 1 x 10.12 Lightest Ash Violet Blonde
• 1 x 5.8 Light Pearl Brown
• 1 x 6.8 Dark Pearl Blonde
• 1 x 7.8 Medium Pearl Blonde
• 1 x 8.8 Light Pearl Blonde
• 1 x 9.8 Very Light Pearl Blonde
• 1 x 10.8 Lightest Pearl Blonde
• 1 x 8.81 Light Pearl Ash Blonde
• 1 x Arete 0.66 Red Concentrate
• 1 x Arete 0.44 Orange Concentrate
• 1 x Arete 0.99 Green Concentrate
• 1 x Arete 0.11 Blue Concentrate
• 1 x Arete 0.22 Violet Concentrate
• 1 x Arete 0.33 Yellow Concentrate
• 2 x Arete 0.00 Clear

LIGHTENER & DEVELOPER

• 4 x Enlightenment Blue Powder Lightener
• 2 x Botanical Butter Lightener
• 3 x Transformative Creme Catalyst 3.5vol
• 4 x Transformative Creme Catalyst 5vol
• 4 x Transformative Creme Catalyst 10vol
• 5 x Transformative Creme Catalyst 20vol
• 2 x Transformative Creme Catalyst 30vol
• 2 x Transformative Creme Catalyst 40vol

CARE & TREAT (RETAIL SIZE)

• 6 x Calm & Soothe Cleansing Milk
• 6 x Daily Rituals Hair Wash
• 6 x Daily Rituals Conditioning Creme
• 6 x Heal & Hydrate Hair Wash
• 6 x Heal & Conditioning Creme
• 6 x Detoxifying Herbal Hair Wash
• 6 x Micro-Exfoliating Scalp Treatment Masque
• 6 x Botanical Bond Hair Repair Masque
• 20 x Areté Sample Sachet Set (4 per set)

CARE & TREAT (BACKBAR SIZE)

• 1 x Calm & Soothe Cleansing Milk
• 1 x Daily Rituals Hair Wash
• 1 x Daily Rituals Conditioning Creme
• 1 x Heal & Hydrate Hair Wash
• 1 x Heal & Conditioning Creme
• 1 x Detoxifying Herbal Hair Wash 
• 1 x Micro-Exfoliating Scalp Treatment Masque
• 1 x Botanical Bond Hair Repair Masque

STYLING

• 6 x Healing Hair Ceremony Serum
• 6 x Smooth Form Styling Creme
• 6 x Styling Hair Polish
• 6 x Volume & Sculpting Fluid
• 6 x Curl Contour Texture Spray
• 6 x Nutritive Thermal Protection Primer
• 6 x Micronized Dry Texture Pouf
• 6 x Soft Shine Texture Spray
• 6 x  Full Focus Finishing Spray

TOOLS & MARKETING

• 2 x Alchemic Color Quick Start Guide
• 3 x Alchemic Color Technical Transformations Manual
• 1 x Alchemic Color Swatch Book
• 4 x Product Atlas
• 4 x Standard Color Brush
• 4 x Control Color Brush
• 4 x Color Mixing Bowl
• 20 x Repurpose Retail Bag
• 4 x Areté Alchemic Color Tube Key
• 4 x Areté Color Cape (Made from 100% upcycled water bottles)
• 4 x Areté Stylist Apron (Made from 100% upcycled water bottles)
• 1 x Areté Shelf Talker Set 
• 4 x Areté Hand-Crafted Shelf Talker Holders ((Handmade by Clay Artisans)

EDUCATION

• 1 x Areté Online Masterclass Ticket
• 1 x FREE Private Education

Note: Package contents may vary based on availability.