New from Areté

Revitalizing Rosemary Scalp Treatment Powder

Supercharge your scalp treatment rituals with the newest addition to Areté's head spa collection.
SHOP NOW
Product of the Week

Enigma Balancing Charcoal Cleanser

Cleanser away impurities to reveal the skin's natural glow with Enigma. Save 30% when you buy 10 or more!
SHOP NOW
BACK IN STOCK

Lunar Leave-In Conditioning Mist

The wait is over! Areté's best-selling Lunar Leave-In Conditioning Mist is officially back in stock. Shop this fan favorite before it sells out!
SHOP NOW
New Retail Offerings

Areté Ritual Holiday Kits

Offer your clients an elevated gifting experience with NEW retail sets, perfect for clients looking to pamper a loved one or themselves. Save up to 15% with exclusive bulk discounts.
Shop Now

2024 Beauty Launchpad Winner

Best Sustainable/Eco-Friendly Line

We are so excited to announce that Areté's Alchemic Color has been recognized by Beauty Launchpad as the Reader's Choice for Best Sustainable/Eco-Friendly Line.

Areté's mission is one of promoting wellness through our dedication to excellent choices, ingredients and experiences. In promoting health and longevity through conscious creation, Areté has created Alchemic Color, a celebration of the art and science of alchemy for the modern-day alchemist - the hairstylist. 

Enter the World of Conscious Color

Meet ARETÉ

View all
Sale
Areté Magnum Opus Color & Care Salon Package
Areté
Sale
Areté Prima Materia Professional Color Package
Areté
Sale
Areté Transformationalist Professional Color Package
Areté
Sold Out
Areté Master Alchemist Professional Color Package
Areté
Sale
Areté Essentialist Care & Styling Try Me Package
Areté
Sale
Areté Discovery Care & Styling 3-Piece Retail Package
Areté
Sale
Areté Innovator Care & Styling Salon Package
Areté
Sale
Areté Backbar Foundations Salon Package
Areté
Calm & Soothe Cleansing Milk (7.4oz)
Areté
Daily Rituals Hair Wash (7.4oz)
Areté
Daily Rituals Conditioning Crème (7.4oz)
Areté
Micro-Exfoliating Scalp Treatment Masque (5.3oz)
Areté
Heal & Hydrate Hair Wash (7.4oz)
Areté
Heal & Hydrate Conditioning Crème (5.8oz)
Areté
Detoxifying Herbal Hair Wash (7.4oz)
Areté

Areté Alchemic Scalp Restoration Ritual Holiday Kit

Areté
Areté Alchemic Scalp Restoration Ritual Holiday Kit

Areté Alchemic Scalp Restoration Ritual Holiday Kit

Areté

ARETÉ SCALP SPA GIFT SET

Awaken your senses with the Alchemic Restoration Ritual Holiday Kit, designed for an unmatched at-home head spa experience. Micro-Exfoliating Scalp Treatment Masque is a soothing scalp scrub that detoxifies and purifies while the NEW Midnight Jade Gua Sha Comb massages and stimulates, creating a sacred ritual of relaxation and renewal. Embrace the serenity your scalp craves, and discover the secret to healthy, vibrant hair.

Areté is a classical philosophical meaning the pursuit of “excellence” in everything. Excellence is at the heart of their mission to make masterful products that nurture people and treasure the planet. Areté’s consciously crafted care, treatment, and styling were built on the foundation that you deserve a product line that cultivates beauty in both our inner and outer worlds.

Includes:

  • 1 x Micro-Exfoliating Scalp Treatment Masque
  • 1 x NEW Midnight Jade Gua Sha Scalp Comb
  • 1 x Green Holiday Gift Box & Satin Ribbon

 Gluten-Free-Hair-Colorcruelty-free-hair-colorvegan-hair-color

    Sign in to Purchase

    Salon Education is back!

    Elevate your artistry with in-salon education from our collective of educators and artists.
    BOOK NOW

    Areté Complete Alchemic Lightener Kit

    Areté
    Areté Complete Alchemic Lightener Kit

    Areté Complete Alchemic Lightener Kit

    Areté

    ARETÉ LIGHTENER KIT

    Embrace health-conscious lightening with the Areté Complete Alchemic Lightener Kit! Designed to give you the most versatile lightening experience, we've created the ultimate clean blonding kit. 

    The ammonia-free Botanical Hair Butter Lightener crème provides the ultimate respect for the hair fiber, reinforcing and hydrating the hair as it lightens it. From on-scalp applications to free-form hair painting, its versatile, buttery consistency derived from shea butters, inspires a range of creative lightening techniques with up to 6 levels of lift.

    The Enlightenment Powder Lightener is an ultra-luxurious hair lightener infused with vegan, hyaluronic-like sugar amino acids, taurine and indigo pigments - en bleu - to deliver a clean lift of up to 9 levels during hair enlightenment services. The formula aims to preserve the hair’s delicate keratin structure, moisture levels, and promotes optimal neutralization.

    Includes:

    • 2 x Botanical Hair Butter Lightener (500g)
    • 2 x Enlightenment Blue Powder Lightener (1000g)
    • 1 x Transformative Oxidizing Crème Catalyst 3.5vol
    • 1 x Transformative Oxidizing Crème Catalyst 5vol
    • 2 x Transformative Oxidizing Crème Catalyst 10vol
    • 2 x Transformative Oxidizing Crème Catalyst 20vol
    • 2 x Transformative Oxidizing Crème Catalyst 30vol
    • 1 x Transformative Oxidizing Crème Catalyst 40vol

    Backbar Haircare

    • 1 x Heal & Hydrate Hair Wash 
    • 1 x Heal & Hydrate Conditioning Crème

    Blonding Tools

    • 1 x Gold Measuring Scoop
    • 1 x Standard Color Brush
    • 1 x Control Color Brush
    • 1 x Mixing Bowl
    • 1 x Areté Cape
    • 1 x Areté Apron
    Sign in to Purchase

    Intelligent Nutrients is here!

    Save up to $2,500 with our NEW intro packages!
    SHOP NOW

    Experience Intelligent Skincare

    View all
    Liquid Green Oil
    Intelligent Nutrients
    Seed Synergy Foaming Cleanser
    Intelligent Nutrients
    Re: generative Rich Cream
    Intelligent Nutrients
    Liquid Green Revival Eye Whip
    Intelligent Nutrients
    Re: generative Super Power C Serum
    Intelligent Nutrients
    Vitalisea Time Traveler Serum
    Intelligent Nutrients
    Seed Synergy Hydra-Lotion
    Intelligent Nutrients
    Vitalisea Pore Polish
    Intelligent Nutrients
    Sold Out
    Re: generative Rich Cream Sample - 5ml
    Intelligent Nutrients
    Liquid Green Body Oil
    Intelligent Nutrients

    Shop By Category

    Hair Color Essentials
    Scalp & Hair Care
    Hair Styling
    Oway-Organic-Perm-Owave-1A
    Texture
    Skincare
    Oway-Regenerated-Cotton-Salon-Cape
    Salon Accessories
    New from Simply Organic

    Galènica

    Professional and personalized restorative scalp care - now available!
    SHOP NOW
    Sale
    Galènica In-Salon Scalp Service Kit
    Simply Organic Beauty
    Sale
    Galènica Scalp Service & Retail Take Home Package
    Simply Organic Beauty
    Sold Out
    Galènica Re-Juva Base Hair and Scalp Olive Pearls
    Simply Organic Beauty
    Galènica Re-Juva Base Hair and Scalp Wash (251ml)
    Simply Organic Beauty
    Sold Out
    Galènica Re-Juva Base Hair and Scalp Wash (500ml)
    Simply Organic Beauty
    NEW FROM O&M
    O&M CLEAN.liquids have arrived!
    Save $300 on our new Intro Packages!
    SHOP NOW
    NEW FROM O&M
    Exciting new Styling products!
    SHOP ALL

    Discover Our Brands

    Areté
    Intelligent Nutrients
    OM-COR.color-20-vol-Activator
    Original & Mineral (O&M)
    Vegan-Lip-Balm
    Simply Organic Beauty
    MyVeg
    Golden Hour Botanicals

    Become a Holistic Hair Tribe Partner

    Unlock new earning potential and expand your clean beauty storefront with online sales.
    Join Now

    From our customers

    My business has grown exponentially since Simply Organic entered the picture. I am able to create beautiful, wearable, on-trend hairstyles without the traditional risk to my clients health. My clients appreciate my commitment to research and education. And because of that I'm able to offer them something they can't get anywhere else.

    Jenn Jones
    Hair Stylist and Educator

    The staff at Simply Organic Beauty has been there for me every step of the way. From spending endless time on the phone with me discussing formulas and helping me to transition through 2 hair color lines, to providing me with necessary knowledge to become an educator. I will be forever grateful! I've been a stylist for 20 years, and no other company has ever provided as much support. Thank you all for continuous support and taking changing salon industry to a higher level!

    Tatyana Kosogina

    Thanks to Simply Organic's commitment to clean and ethically sound products I have been able to provide an extremely healthy and non-toxic approach to all parts of my clients' experience during their visits to the salon. Simply Organic helps cut out the guess work. It's pretty much a dream come true to be creative while being a part of a holistic salon movement.

    Suzannah Bellman

    Simply Organic has been great for my business because I know they stand behind their products and my salon. The support staff are there to answer questions, and they are so great at helping with any questions or orders. The Oway products have drawn a lot of great attention and all our clients and stylists love it! The transparent and ethical way they do business is what really impresses me most. We only want to partner with the best, and that's why we love Simply Organic Beauty.

    Maureen Fox-Meyer

    Shifting my salons to organic not only aligns with my personal beliefs, but has increased the salons retail sales by an astonishing 344% in less than six months. Simply Organic's Oway line is the most beneficial for me and my clients by being holistic, biodynamic, cruelty free, recyclable and most of all, no harsh chemicals or toxin exposure.

    Tara McAdams-May

    The opportunity I've had with Simply Organic Beauty has greatly increased my business in both financial revenue, as well as strategically placed my business as the number one holistic wellness spa and salon in my city. I believe much of this award goes to the high integrity of the products we use. The quality of products far exceeded the past products of choice. I feel this has a lot to do with the strict anti-diversion of their brands and commitment to us, the beauty professionals and business owners.

    Jennifer Andrews

    Working in a clinical setting it is imperative that I provide a safe environment for my clients. Partnering with Simply Organic Beauty has allowed me to do that, while having absolute confidence in the products and services I offer.

    Lindy Loercher

    Simply Organic Beauty has given me the chance to carry the chemically cleaner color and product line I've been searching for. It's also connected me with an amazing community of holistic stylists with the same values, and helped grow my business by giving me the opportunity to offer my clients a truly natural salon experience. Being a part of Simply Organic's tribe keeps me inspired, motivated and educated about all things hair and the beloved Oway.

    Kaila Ward

    As seen in