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20% Off Backbar Sale

Offer valid through 5/26 at 11:59 PM EST
Amplifi-Hair Conditioner (32oz)
Amplifi-Hair Micellar Shampoo (32oz)
Anti-Frizz Smooth Rinse (958ml)
Anti-Frizz Smooth Wash (958ml)
BAGNO FUNZIONALE PROTEICO - Nourishing Hair Bath (500ml)
BAGNO FUNZIONALE PURIFICANTE - Detoxifying Hair Bath (500ml)
Botanical Bond Hair Repair Masque (14.1oz)
Calm & Soothe Cleansing Milk (30.2oz)
Color Cleanse Wash (958ml)

Meet the Brand


Areté is the next evolution of professional color, care, and styling - elevating and inspiring professionals just like you to reach their ultimate potential. By promoting health and longevity through conscious creation, Areté has created a masterful line of products that transform inside and out.

Meet The Brand

Intelligent Nutrients

I-N haircare products are specially formulated to deliver high-quality, luxurious results through the use of ethically sourced, science-backed ingredients. No matter your client’s haircare concerns, there is an Intelligent solution!

Amplifi-Hair Conditioner (32oz)
Amplifi-Hair Micellar Shampoo (32oz)
Fortifi-Hair Conditioner (32oz)
Fortifi-Hair Shampoo (32oz)
InspiraMint Conditioner (32oz)

I-N Pure Plenty Backbar Duo

I-N Pure Plenty Backbar Duo
I-N Pure Plenty Backbar Duo

I-N Pure Plenty Backbar Duo

Save 10% or 20% when you buy 10 or more!
Restore the thickness of your clients hair with Intelligent Nutrients Pure Plenty Backbar Duo! Our color-safe formula features red clover extract and peptides to strengthen hair at the root and inhibit DHT (the hair-thinning hormone). Your clients will experience enhanced movement, lift, bounce and shine for fuller, healthier looking hair. 



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Meet The Brand

Original & Mineral

Free from harsh chemicals and infused with powerful native plant actives from Australia, O&M’s diverse offerings of shampoos, conditioners, and masks are designed to nourish and protect the hair while preventing color fade.

Oway Backbar
Oway’s organic salon products are lovingly crafted from biodynamic, organic, and fair trade ingredients that transform the hair and allow you to immerse your clients in a multi-sensorial, non-toxic salon experience.
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MyVeg Backbar
MyVeg haircare products harness the power of nature to transform your locks from root to tip. MyVeg products are crafted with a harmonious blend of vegan, plant-based ingredients that work to rejuvenate and revitalize the hair.
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Simply Organic Italy Backbar
Simply Organic shampoos and conditioners are crafted with the most gentle, natural, and organic ingredients on the planet and are designed to work within the optimal pH to promote healthy, happy hair.
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