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Enter to Win $1,000

Continue your journey into the world of clean, conscious color! Fill out the form below to receive $100 off your first order* and be entered to win a custom professional color package valued at $1,000.

*Offer expires 10/31/24. Valid only for first-time customers in the US.

Welcome to the World of

Areté

Areté is the next evolution of professional color, care, and styling - ELEVATING and INSPIRING professionals just like you to reach their ultimate potential. By promoting health and longevity through CONSCIOUS CREATION, Areté has created a MASTERFUL line of products that TRANSFORM inside and out.

Explore Areté

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Calm & Soothe Cleansing Milk (7.4oz)
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Daily Rituals Hair Wash (7.4oz)
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Daily Rituals Conditioning Crème (7.4oz)
Areté
Micro-Exfoliating Scalp Treatment Masque (5.3oz)
Areté
Heal & Hydrate Hair Wash (7.4oz)
Areté
Areté is a proud partner of
Positive Luxury
Areté has partnered with Positive Luxury to guide them on their journey of being a business built with excellence for all. An EU-based organization, Positive Luxury audits and guides brands to ensure a true commitment to the well being of the people, the planet, and innovation.
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Areté is a proud partner of
Leaping Bunny
In keeping with a philosophy of excellent choices, Areté is certified cruelty-free by Leaping Bunny - the gold standard against animal testing. Leaping Bunny ensures no animal testing at every stage of the product life cycle.
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Conscious Color Alchemy

Areté Alchemic Color

Alchemic Color is a celebration of the art and science of alchemy, where we've unearthed a new, golden era for the modern-day alchemist - the hairstylist. Every formula is consciously crafted without ammonia, PPD, resorcinol, gluten or animal-derived ingredients. The 91-shade collection is designed to empower, inspire, and positively transform your clients, yourself, and the world, beyond the chair.

Areté Alchemic Color

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Areté Prima Materia Professional Color Package
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Areté Transformationalist Professional Color Package
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Areté Master Alchemist Professional Color Package
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Areté Magnum Opus Color & Care Salon Package
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Areté Quick Start Guide
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Areté Technical Transformations Manual
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Areté Alchemic Color Swatch Book
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Areté Online Masterclass: Color & Care Certification Class
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Alchemic Color 0.00 Clear
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Alchemic Color 6.0 Dark Natural Blonde
Areté
Cleanse, Nourish & Renew

Areté Care & Treatment

Inspired by centuries-old wellness and beauty traditions, Areté’s botanical-infused hair and scalp care products gently refresh from root to end. Each formula builds off of a nutritive blend of plant butters and oils to promote moisture, strength, and protection.

Areté Care & Treatment

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Calm & Soothe Cleansing Milk (7.4oz)
Areté
Daily Rituals Hair Wash (7.4oz)
Areté
Daily Rituals Conditioning Crème (7.4oz)
Areté
Micro-Exfoliating Scalp Treatment Masque (5.3oz)
Areté
Heal & Hydrate Hair Wash (7.4oz)
Areté
Prime, Form & Finish

Areté Styling

Areté's styling and finishing range exemplifies excellence in hair care, providing you and your clients with a transformative experience for impeccable style and flawless finishes. Infused with cutting-edge technology and natural ingredients, these products bring innovation and sophistication to hairstyling. From versatile gels to weightless sprays, Areté ensures precision, flexibility, and enduring beauty.

Areté Styling

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Smooth Form Styling Crème Sample (10ml)
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Lunar Leave-In Conditioning Mist
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Healing Hair Ceremony Serum
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Full Focus Finishing Spray
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Nutritive Thermal Protection Primer
Areté

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Magnum Opus Package

The Areté Magnum Opus Color & Care Salon Package allows you to immerse your salon and clients in the world of luxurious color, care, and styling products. This package is the best to integrate Areté into your salon and retail space with ease, featuring enough product for in-salon use and retail purchase.

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IMMERSE YOURSELF IN THE WORLD OF ARETÉ

Join our education team for virtual and in-salon in-depth and comprehensive looks at Areté. Explore the ins and outs of this revolutionary brand, have your questions answered by our pros, and ignite your passion for the industry.

In-Salon Education
In this workshop, immerse yourself in all things Areté! Featuring our revolutionary ammonia-free color line, Areté Alchemic Color, along with the Care, Treatment, and Styling ranges led by our Lead Artists.
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Virtual Product Knowledge
If your busy schedule makes in-person education a struggle, our Virtual Product Knowledge Classes are for you. These recurring 1-hour classes are meticulously crafted to increase your knowledge base and provide all-encompassing education on Areté Color, Haircare, Styling.
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Online Masterclass
Areté Color & Care Certification
Unlock the golden age of hair color. Our Areté Level 1 Alchemic Color & Care Masterclass will educate and enchant you with the foundational knowledge needed to transform your clients and salon with confidence and ease.

Join Areté Lead Artists Jordan & Marissa as we embark on a transformative journey, exploring the alchemic art and science of conscious creation and what it means to be an Areté Artist.
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