

You spoke, Oway listened! Oway's Ash Series has been re-formulated to control warmth.
See the complete guide to Oway color improvements here.
Technical Questions? Please Call 888-213-4744 EXT 3.
Oway Hcolor 7.1 Ash Blonde is a part of our Ash Series.
7.1 Ash Blonde has a grey cool base that will help with the control and canceling of warm undertones.
Hcolor is our award-winning ammonia-free color line made with biodynamic botanicals, organic and fair trade ingredients. Artfully created with high quality Italian micro-pigments, it's nourishing plant butter base is formulated to reduce the risks of allergies and enhance the health of the hair, scalp and mind.
An Important Note: Ingredients may change. For the most current ingredient list, please check your packaging. Any slight variation in the aspect of the product is due to the natural raw materials in the formula and does not affect the quality.
ACTIVATOR | DEVELOPMENT TIME | LEVELS OF LIFT |
HTONE (9V / 2.7%) | 30 MINS | 0-1 |
HCATALYST (20V / 6%) | 30-35 MINS | 1-2 |
HCATALYST (30V / 6%) | 35-40 MINS | 2-3 |
HCATALYST (40V / 9%) | 40-45 MINS | 3-4 |
GREY % | MIXING GUIDELINES | TIMING |
UP TO 30% | USE TARGET SHADE | 30-40 MINS |
30%-50% | USE 25% BASE* & 75% TARGET SHADE | 35-45 MINS |
OVER 50% | USE 50% BASE* & 50% TARGET SHADE | 45 MINS |
*BASE = .0 Natural or .01 Natural Ash Series
Tech Tip: In times of very resistant hair, consider dropping your BASE (NATURAL) SHADE down 1 level.