Hstraighten: Holistic Smoothing System Launch Kit

Hstraighten: Holistic Smoothing System Launch Kit
Hstraighten: Holistic Smoothing System Launch Kit
Hstraighten: Holistic Smoothing System Launch Kit

Hstraighten: Holistic Smoothing System Launch Kit

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Whether straight, wavy or curly, the must-have is shiny, smooth, and tamed hair. Fight frizz and bring new levels of smoothness and shine to your clients' hair this season with our Oway Hstraighten Smoothing System Launch Kit!

Our new Oway Hstraighten system is a single product with a double action. You can provide two different services with the same product depending on the hair type and desired result; cuticle restoration and frizz-reduction with the TAMING treatment, or a long lasting smoothing effect with the SMOOTHING treatment.

Infused with the signature blend of Biodynamic Dock, Organic Mullein, and oils of Ethical Date, Coconut and Avocado, this botanical synergy restores integrity and strength to compromised hair, while Glyoxylic Acid recomposes the amino acids of the hair without excessively impacting the hair fiber to achieve smooth, controllable hair.

Results will last from 3-5 months depending on service selected, hair type and at-home maintenance. 

For the ultimate Hstraighten home maintenance, we recommend our Oway Hstraighten Silk'n Smooth Recommended Retail Kit [SAVE 22%].

Our Oway Hstraighten Launch Kit includes the products, tools and education you need to start offering our Hstraighten texturizing services in your salon space with confidence and ease.





  • • 2 treatments in one! Hstraighten's versatile formulation allows it to be offered as a long-lasting smoothing service with straightening effects or as an anti-frizz, cuticle restoration treatment.
  • • Depending on the service selected, hair type and at-home care, your client can expect smooth, frizz-free hair for 3-5 months
  • • Formaldehyde-free formula works at an acidic pH level (1-2.5) to produce a semi-permanent hair straightening effect without breaking the cystine disulfide hair bond. In turn, it provides a long-lasting, relaxing effect of hair fibers, without causing damage and irritation to the hair and scalp, like typical alkaline straightening agents.
  • • Fume-free, pleasant aroma, made without synthetic fragrance
  • • Made with 87.17% ingredients derived from natural origin
  • • Cruelty Free & Vegan
    • Oleoblend Complex: our exclusive oil complex comprised of ultra-nourishing Coconut and Avocado Oils. It restores the hydrolipidic balance of the hair, while smoothing and taming the cuticle. It's particularly rich in vitamins and fatty acids, which are highly similar to the hair's natural structure and bind easily to hair proteins. Together, these oils strengthen the hair, reduce breakage, and preventing split end formation.
    • Biodynamic Dock Extract: is rich in iron, magnesium, potassium and calcium, which remineralize and strengthen the hair fiber, while its rich anti-oxidant content provides protection from external aggressors and damage.
    • • Organic Mullein: boosts the shine and brilliance of the hair, while protecting against the sun's UV rays, which cause hair color fade, dryness and damage.
    • • Ethical Date Oil: moisturizes and nourishes the hair fiber, boosting hairs' elasticity and even protects against hair aging..
    • • Glyoxylic Acid: is our key technologically advanced ingredient which produces semi-permanent hair straightening without breaking the cystine disulfide bridge. The formula works at an acidic pH of 1-2.5 to provide a long lasting, relaxing effect of hair fibers, without causing damage to the hair and scalp irritations typical of alkaline chemical and other straightening agents.

    An Important Note: Ingredients may change. For the most current ingredient list, please check your packaging. Any slight variation in the aspect of the product is due to the natural raw materials in the formula and does not affect the quality.

    Please see the Hstraight Tech Manual found in the product description or at learn.simplorganicbeauty.com

    Customer Reviews

    Based on 3 reviews
    Ernest B.
    It Works!

    It’s better than Keratin for sure but there is a better one out of Brazil I’m in love with.

    Frizz Free Hair!!

    The OWay HStraighten is amazing!! A perfect smoother for frizz-free hair Definitely adds shine and softness all while making unruly hair much more manageable

    Stephanye Davis
    Great Results!

    This NEW OWay Smoothing Treatment Rocks! Hair feels so soft and strong when finished. Best manageability I’ve seen yet.

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