Oway Hcolor 4.0 Natural Brown (3.4oz) - NEW FORMULA
You spoke, Oway listened! Oway's Natural Series has been re-formulated for enhanced gray coverage and now lives at a more neutral, less warm base. See the complete guide to Oway color improvements here.
Technical Questions? Please Call 888-213-4744 EXT 3.
Oway Hcolor 4.0 Natural Brown is a part of our Natural Series. Needed in grey coverage scenarios of 30% or more, it's ideal for achieving flawless grey coverage.
4.0 Natural Brown contains equal parts of all primary colors: red, yellow and blue.
Hcolor is our award-winning ammonia-free color line made with biodynamic botanicals, organic and fair trade ingredients. Artfully created with high quality Italian micro-pigments, it's nourishing plant butter base is formulated to reduce the risks of allergies and enhance the health of the hair, scalp and mind.
- ♥ Achieves 100% grey coverage
- ♥ Formulated to reduce the risks of allergies
- ♥ Gentle pH maintains the structural integrity of the hair
- ♥ Made with nourishing plant butters and pure essential oils
- ♥ 100% Ammonia-Free for a pleasant, fume-free salon experience
- ♥ Certified Cruelty Free & Vegan
Biodynamic Hibiscus is commonly used in Ayurvedic medicine for its powerful antioxidants and vitamins that prevent premature grey, discourages split end formation and promote new hair growth.
Organic Cotton Proteins are rich in reparative Vitamin E and ceramides to bind the cuticle and cortex, adding strength, moisture and elasticity to the hair.
Organic Perilla Oil is a pure essential oil from the mint family. It's rich in omega-3s that soothe and calms the scalp.
Fair Trade Date Oil is ethically sourced from Burkina Faso to soften and nourish the hair, preventing moisture loss and dehydration.
Full Ingredients: Aqua/Water, Cetearyl Alcohol, Cocomidea MEA, Stearic Acid, Glyceryl Stearate, Ethanolamine, Propylene Glycol, Perilla Seed Oil**, Hydrolyzed Cottonseed Protein*, Hydrolyzed Wheat Protein*, Jojoba Seed Oil*, Hibiscus Flower Extract**, Date Seed Oil*, Ascorbic Acid, Citric Acid, C12-13 Alkyl Lactate, Di-C12-13 Alkyl Malate, Tridecyl Salicylate, Di-C12-13 Alkyl Tartrate, Tri-C14-15 Alkyl Citrate, Sodium Hydrosulfite, Tetrasodium EDTA, Sodium Benzoate, Potassium Sorbate, Polyquarternium-22, Parfum, p-Phenyldiamine, p-Aminophenol, m-Aminophenol, Toluene 2,5 Diamine Sulfate, 4-Choloresorcinol, N-Phenyl-p-Phenyldiamine, 2-methylresorcinol, Resorcinol, 1,5-Naphthalenediol, 2,4 Diaminophenoxyethanol Hcl, Oxyquinoline Sulfate, 1-Napthol, 4-Amino-2-Hydroxytoluene, N,N-Bis (2-Hydroxyethyl)-p-Phenydiamine Sulfate
Pigment types vary by level and tone
An Important Note: Ingredients may change. For the most current ingredient list, please check your packaging. Any slight variation in the aspect of the product is due to the natural raw materials in the formula and does not affect the quality.
Grey Coverage Mix: 1:1 (Color to Developer)
|ACTIVATOR||DEVELOPMENT TIME||LEVELS OF LIFT|
|HTONE (9V / 2.7%)||30 MINS||0-1|
|HCATALYST (20V / 6%)||30-35 MINS||1-2|
HCATALYST (30V / 6%)
HCATALYST (40V / 9%)
For Grey Coverage:
|GREY %||MIXING GUIDELINES||
|UP TO 30%||USE TARGET SHADE||30-40 MINS|
|30%-50%||USE 25% BASE* & 75% TARGET SHADE||35-45 MINS|
|OVER 50%||USE 50% BASE* & 50% TARGET SHADE||45 MINS|
*BASE = .0 Natural or .01 Natural Ash Series
Tech Tip: In times of very resistant hair, consider dropping your BASE (NATURAL) SHADE down 1 level.