{"title":"New from ARETÉ","description":"","products":[{"product_id":"arete-stone-product-display","title":"ARETÉ Stone Product Display","description":"\u003cp\u003eMade with 100% earth elements, the \u003cstrong\u003eARETÉ Stone Product Display \u003c\/strong\u003eis the ideal way to encourage your guests to explore the world of ARETÉ. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e14\" x 5.1\" x 11\"\u003c\/p\u003e","brand":"ARETÉ","offers":[{"title":"Default Title","offer_id":42174146674766,"sku":"ART-ACC-STNDISP-1","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/AreteStoneProductDisplay_Lifestyle_2.png?v=1737478659"},{"product_id":"arete-stone-tabletop-sign","title":"ARETÉ Stone Tabletop Sign","description":"\u003cp\u003eMade with 100% earth elements, the \u003cstrong\u003eARETÉ Stone Tabletop Sign \u003c\/strong\u003eis the ideal way to encourage your guests to explore the world of ARETÉ. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e12\" x 2\" x 5.9\"\u003c\/p\u003e","brand":"ARETÉ","offers":[{"title":"Default Title","offer_id":42174164795470,"sku":"ART-ACC-STNTBLSGN-1","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/AreteStoneTableDisplay_Lifestyle_1.png?v=1737480432"},{"product_id":"alchemic-color-11-11-high-lift-intense-ash","title":"Alchemic Color 11.11 High Lift Intense Ash","description":"\u003ch3\u003e\u003cspan style=\"color: #828964;\"\u003e11.11 HIGH LIFT INTENSE ASH\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eARETÉ\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAlchemic Color's \u003cstrong\u003eHigh Lift Series\u003c\/strong\u003e is a \u003cmeta charset=\"utf-8\"\u003ehigh-performance formula that brightens, neutralizes brass, and keeps hair hydrated for a healthier blonde transformation. The powerful blue-based ash blonde counteracts strong orange and gold undertones, delivering a clean, neutral ash-blonde result. It's ideal for clients who struggle with persistent warmth and want a natural yet cool blonde finish.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eAlchemic Color is a celebration of the art and science of \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ealchemy, where we’ve unearthed a new, golden era for the \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003emodern-day \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ealchemist \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e-\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ethe hairstylist. \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eIn keeping with our vision of \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ebeauty through \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003econscious creation\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e, our color is crafted without ammonia, PPDs, \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eresorcinol, gluten and animal\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e-\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ederived ingredients.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e: 3.4oz\u003cbr\u003e\u003cbr\u003e\u003cimg height=\"67\" width=\"67\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-Vegan_a9cdc5ef-b301-4c55-882f-aa88146722ae_480x480.png?v=1702070938\"\u003e\u003cimg height=\"67\" width=\"67\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-CrueltyFree_8d58da4c-2bba-4cfd-8026-3bf23767a43e_480x480.png?v=1702070909\"\u003e\u003cimg height=\"69\" width=\"69\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-GlutenFree_5bf8e010-65c1-4cdb-9e2c-1f2aec99712b_480x480.png?v=1702070970\"\u003e\u003cimg height=\"69\" width=\"69\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-PPDFree-2_480x480.png?v=1702070998\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-ResorcinolFree2_480x480.png?v=1702071089\" alt=\"\" width=\"79\" height=\"74\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-AmmoniaFree-2_7c334163-e61e-4d1c-afd2-302470a3e5a4_480x480.png?v=1702071235\" alt=\"\" width=\"67\" height=\"79\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-Recyclable-2_480x480.png?v=1659366203\" alt=\"\" width=\"70\" height=\"70\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/leaping-vunny-green_480x480.png?v=1708531887\" alt=\"\" width=\"83\" height=\"83\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/BLP2024_Readers_Choice_RedCircle_WINNER.png?v=1730909524\" width=\"75\" height=\"72\"\u003e\u003c\/p\u003e","brand":"ARETÉ","offers":[{"title":"Default Title","offer_id":42220362367054,"sku":"ART-CORACOL-11.11-100ML","price":13.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/11.11HighLift_Ecom.jpg?v=1739304785"},{"product_id":"alchemic-color-11-12-high-lift-ash-violet","title":"Alchemic Color 11.12 High Lift Ash Violet","description":"\u003ch3\u003e\u003cspan style=\"color: #828964;\"\u003e11.12 HIGH LIFT ASH VIOLET\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eARETÉ \u003cspan\u003eAlchemic Color's \u003cstrong\u003eHigh Lift Series\u003c\/strong\u003e is a \u003cmeta charset=\"utf-8\"\u003ehigh-performance formula that brightens, neutralizes brass, and keeps hair hydrated for a healthier blonde transformation. The unique blue-violet blend balances both yellow and orange tones, creating a neutral-champagne blonde.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eAlchemic Color is a celebration of the art and science of \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ealchemy, where we’ve unearthed a new, golden era for the \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003emodern-day \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ealchemist \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e-\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ethe hairstylist. \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eIn keeping with our vision of \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ebeauty through \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003econscious creation\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e, our color is crafted without ammonia, PPDs, \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eresorcinol, gluten and animal\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e-\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ederived ingredients.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e: 3.4oz\u003cbr\u003e\u003cbr\u003e\u003cimg height=\"67\" width=\"67\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-Vegan_a9cdc5ef-b301-4c55-882f-aa88146722ae_480x480.png?v=1702070938\"\u003e\u003cimg height=\"67\" width=\"67\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-CrueltyFree_8d58da4c-2bba-4cfd-8026-3bf23767a43e_480x480.png?v=1702070909\"\u003e\u003cimg height=\"69\" width=\"69\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-GlutenFree_5bf8e010-65c1-4cdb-9e2c-1f2aec99712b_480x480.png?v=1702070970\"\u003e\u003cimg height=\"69\" width=\"69\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-PPDFree-2_480x480.png?v=1702070998\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-ResorcinolFree2_480x480.png?v=1702071089\" alt=\"\" width=\"79\" height=\"74\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-AmmoniaFree-2_7c334163-e61e-4d1c-afd2-302470a3e5a4_480x480.png?v=1702071235\" alt=\"\" width=\"67\" height=\"79\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-Recyclable-2_480x480.png?v=1659366203\" alt=\"\" width=\"70\" height=\"70\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/leaping-vunny-green_480x480.png?v=1708531887\" alt=\"\" width=\"83\" height=\"83\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/BLP2024_Readers_Choice_RedCircle_WINNER.png?v=1730909524\" width=\"75\" height=\"72\"\u003e\u003c\/p\u003e","brand":"ARETÉ","offers":[{"title":"Default Title","offer_id":42220397756494,"sku":"ART-CORACOL-11.12-100ML","price":13.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/11.12HighLift_Ecom.jpg?v=1739304811"},{"product_id":"arete-olive-green-salon-robe","title":"ARETÉ Olive Green Salon Robe","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(130, 137, 100);\"\u003e\u003cstrong\u003eLUXURY SALON \u0026amp; SPA ROBE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned for an elevated salon experience, ARETÉ's luxurious \u003cstrong\u003eSalon \u0026amp; Spa Robe \u003c\/strong\u003efeatures a sumptuously soft, \u003cem\u003epêche skin\u003c\/em\u003e fabric that welcomes and envelopes guests into a world of luxury, wellness and sophistication. Drenched in ARETÉ's iconic Olive Green, its weightless, soft touch texture ensures comfort, style and serenity, while a meticulously crafted brass closure and adjustable strap enhance the look and feel of this timeless piece. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 42.1\" x 24.4\"\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHand wash or machine wash delicate, air dry only.\u003c\/em\u003e\u003c\/p\u003e","brand":"ARETÉ","offers":[{"title":"Default Title","offer_id":42362003816526,"sku":"ART-ACC-ROBE-GRN-1","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/AreteRobeFront.png?v=1753364394"},{"product_id":"arete-olive-green-cutting-cape","title":"ARETÉ Olive Green Cutting Cape","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(130, 137, 100);\"\u003e\u003cstrong\u003eLUXURY CUTTING \u0026amp; STYLING CAPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned for the discerning beauty professional, ARETÉ's luxurious\u003cstrong\u003e Cutting \u0026amp; Styling Cape\u003c\/strong\u003e features a sumptuously soft, \u003cem\u003epêche skin\u003c\/em\u003e fabric that drapes elegantly over guests, providing a sophisticated touch to any salon experience. Drenched in ARETÉ's iconic Olive Green, its weightless, soft touch texture ensures comfort, style and serenity. Adjustable, meticulously crafted brass hardware accents adorn the neckline to provide comfort and durability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 63.8\" x 51.2\" \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHand wash or machine wash delicate, air dry only.\u003c\/em\u003e\u003c\/p\u003e","brand":"ARETÉ","offers":[{"title":"Default Title","offer_id":42362012270670,"sku":"ART-ACC-CUTCAPE-GRN-1","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/AreteCapeFront.png?v=1753364354"},{"product_id":"arete-calming-chamomile-scalp-treatment-powder","title":"ARETÉ Calming Chamomile Scalp Treatment Powder","description":"\u003ch3\u003e\n\u003cspan style=\"color: #828964;\"\u003eORGANIC SCALP TREATMENT ENHANCEMENT\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #81a18f;\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eChamomile - a delicate bloom kissed by the sun - has long been treasured in sacred ceremonies and self-care rituals for its soothing and calming properties. Revered by Egyptian queens and Roman goddesses, this golden flower was a symbol of peace, purity and divine healing.  \u003c\/p\u003e\n\u003cp\u003eTo enhance the efficacy of ARETÉ Scalp Treatment Rituals, we’ve thoughtfully sourced 100% Organic Chamomile in a pure powder form to relieve inflammation, calm irritation and nurture even the most sensitive scalps. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAdd to your \u003ca href=\"https:\/\/shop.simplyorganicbeauty.com\/products\/calm-soothe-cleansing-milk\" title=\"Areté Micro-Exfoliating Scalp Treatment Masque\" rel=\"noopener\" target=\"_blank\"\u003eARETÉ Calm \u0026amp; Soothe Cleansing Milk\u003c\/a\u003e and measure accurately with our \u003ca href=\"https:\/\/shop.simplyorganicbeauty.com\/products\/arete-gold-powder-measuring-scoop\"\u003eGold Powder Measuring Scoop!\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 1.6oz \/ 45g\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-Vegan_a9cdc5ef-b301-4c55-882f-aa88146722ae_480x480.png?v=1702070938\" alt=\"\" width=\"67\" height=\"67\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-CrueltyFree_8d58da4c-2bba-4cfd-8026-3bf23767a43e_480x480.png?v=1702070909\" alt=\"\" width=\"67\" height=\"67\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-GlutenFree_5bf8e010-65c1-4cdb-9e2c-1f2aec99712b_480x480.png?v=1702070970\" alt=\"\" width=\"69\" height=\"69\"\u003e\u003cimg height=\"70\" width=\"70\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/SO-WebIcons-Recyclable-2_480x480.png?v=1659366203\"\u003e\u003cimg height=\"83\" width=\"83\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/leaping-vunny-green_480x480.png?v=1708531887\"\u003e\u003c\/p\u003e","brand":"ARETÉ","offers":[{"title":"Default Title","offer_id":42730340286542,"sku":"ART-CARTRT-CHAM-6OZ-ASSMBLY","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/ARETECalmingChamomileEcom.png?v=1754581715"},{"product_id":"arete-ritualist-stimulating-metal-bristle-detangling-brush","title":"The Ritualist Stimulating Metal Bristle Detangling Brush","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(130, 137, 100);\"\u003eMETAL BRISTLE DETANGLING \u0026amp; SCALP STIMULATING BRUSH\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"460\" data-start=\"205\"\u003eTransform every brush stroke into a grounding ritual with the \u003cstrong data-end=\"309\" data-start=\"267\"\u003eRitualist Stimulating Detangling Brush\u003c\/strong\u003e. Designed to release tension and detangle strands, it awakens the scalp while enhancing circulation for healthier, more vibrant hair from root to tip.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIts refined, round tip-free stainless steel bristles are anti-static in nature and \u003cmeta charset=\"utf-8\"\u003eseamlessly glide through hair and extensions with ease. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"717\" data-start=\"462\"\u003eHandcrafted from recycled materials and 100% Beechwood, this brush embodies ARETÉ’s philosophy of sustainable luxury and mindful performance. Its bristles gently massage the scalp, detangling with ease while promoting relaxation and balance.\u003cbr\u003e\u003cbr\u003eIdeal for All Hair Types\u003c\/p\u003e","brand":"ARETÉ","offers":[{"title":"Default Title","offer_id":43041291960398,"sku":"ART-ACC-BRUSH-STMDETANG","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/Arete-RITUALIST-Stimulating-Detangling-Metal-Bristle-Hair-Brush.jpg?v=1769438852"},{"product_id":"the-etherealist-delicate-smoothing-brush","title":"The Etherealist Delicate Smoothing Brush","description":"\u003cp data-start=\"209\" data-end=\"502\"\u003eRefine your finish with the \u003cstrong data-start=\"237\" data-end=\"277\"\u003eEtherealist Delicate Smoothing Brush\u003c\/strong\u003e, a tool designed to bring polish and serenity to every styling ritual. Featuring 100% soft boar bristles, it gently smooths the hair’s cuticle, tames flyaways, and enhances natural shine for a sleek, effortless result.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"771\"\u003eHandcrafted from recycled materials and 100% Beechwood, this brush reflects ARETÉ’s union of sustainability and luxury. Ideal for finishing styles or refreshing dry hair, it glides softly through strands, leaving them luminous, touchable, and perfectly refined.\u003c\/p\u003e","brand":"ARETÉ","offers":[{"title":"Default Title","offer_id":43041302151246,"sku":"ART-ACC-BRUSH-DELSMTHNG","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/0A8A3310.jpg?v=1762201456"},{"product_id":"arete-luminist-smoothing-detangling-brush","title":"The Luminist Smoothing \u0026 Detangling Brush","description":"\u003cp data-end=\"535\" data-start=\"263\"\u003eRomanticize every moment behind the chair with the \u003cstrong data-end=\"353\" data-start=\"314\"\u003eLuminist Smoothing Detangling Brush.\u003c\/strong\u003e Designed to glide effortlessly through the hair, a\u003cspan\u003e harmonious blend of short boar bristles and longer nylon bristles work to \u003c\/span\u003egently detangle while enhancing smoothness, shine, and natural luster.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"814\" data-start=\"537\"\u003eCrafted from \u003cstrong data-end=\"591\" data-start=\"550\"\u003erecycled materials and 100% Beechwood\u003c\/strong\u003e, the Luminist embodies ARETÉ’s commitment to performance, beauty, and sustainability. Its flexible bristles minimize breakage and tension, making it ideal for all hair types — from fine and fragile to thick and textured.\u003c\/p\u003e","brand":"ARETÉ","offers":[{"title":"Default Title","offer_id":43041302741070,"sku":"ART-ACC-BRUSH-SMTHNGDETANG","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1527\/5965\/files\/Arete-Hair-Smoothing-Detangling-Brush.jpg?v=1778111233"},{"product_id":"illumination-powder-lightener","title":"Illumination Powder | 7 Level Blue Ammonia-Free Lightener (1000g)","description":"\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(130, 137, 100);\"\u003eAMMONIA-FREE BLUE POWDER LIGHTENER\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe next generation of ammonia-free powder lighteners, Illumination Powder, delivers 7 levels of lift while preserving hair health and integrity through their signature Italian Gold Oil Blend and Polyamino Sugar Condensate. \u003c\/p\u003e\n\u003cp\u003eThe blue base is essential for neutralizing warmth for a cleaner, cooler life. And with a dust-control and odor-free formula, you'll enjoy a more pleasant mixing and application experience. 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